Chris Pattas Blog

Now here is an advertisement designed to become a viral video star.  It has a number of key features which make it memorable, which promote sharing and therefore increase awareness for the Nissan brand.  It combines humour, movement, people, news and great visuals.
The truck driver must have been a very good driver because it looks as if he will "lose it"!
Nice to watch and probably will raise your awareness of the Nissan "tough" message.